About KNEAD

Trent Bemis is the President of KNEAD and has a strong background in all aspects of direct mail fundraising for the national charities like The Arthritis Society, Canadian Cancer Society, Canadian Hemophilia Society and The Alzheimer Society. During this time, most charities increased their web site’s size and information, creating more interested visitors to their sites. KNEAD Marketing wants to turn this great information into increased revenue and awareness for the charity.

KNEAD strongly adheres to the AFP Code of Ethics in dealing with its not-for-profit clients.

KNEAD MARKETING’S PARTNERS

Sentient Inc.

On November 1, 2002, KNEAD Marketing Inc. and Sentient Inc. created an equal, joint venture partnership called KNEADSent to market KNEAD’s eNewsletter application to the not-for-profit sector in North America. Sentient Inc. is Canada’s leading provider of eTechnology solutions for not-for-profits. Serving over 150 NFP clients in Canada from its offices in Toronto, Ottawa and Vancouver, and serving an additional 50+ NFP US clients through its American subsidiary, Sentient’s mission is to provide leading edge solutions spefically designed to meet the unique needs of NFP organizations.

Visit their web site by clicking on www.sentientinc.com

Charity.ca

Sentient Inc. recently announced the strategic acquisition of COL Canada, operating as Charity.ca (www.charity.ca), Canada's first and most successful online charity portal. Sentient Inc. will merge the assets of Charity.ca with its CharityCommerce division, ensuring the enhanced provision of Internet-based fundraising products and services to clients.

Richard W. Ivey, the Chairman of COL Canada Inc. and founder of Charity.ca will join the Sentient Board of Directors. "Richard Ivey is a visionary and understands the future of philanthropy," states Andrew Sherwin, CEO of Sentient Inc. "This vision, combined with his business acumen, will be a great asset to Sentient as we continue to evolve the future of ePhilanthropy in Canada. During the past year we were fortunate to add Jim Grieve and Jordan Sullivan to our board. Richard will add even more depth to this fine slate of business professionals."

Under the Charity.ca banner, Sentient will offer new and existing clients a wide variety of traditional and ASP-based services-the most significant of these being eTapestry, North America's first complete web-based donor management system. In the near future, Charity.ca will offer further integrated solutions such as online fundraising, customized eTaxReceipts, eNewsletters. The combination of these products, services and opportunities will drive down costs while allowing charities to take full advantage of the fundraising opportunities presented to them by new and emerging ePhilanthropy technologies."I am pleased that we have been able to find such a suitable partner. Sentient will not only ensure continued e-commerce services to Charity.ca clients but offer new opportunities to further enhance their fundraising and donor management capacity," stated Richard Ivey.